Wednesday, 10 October 2007

Pride of Britain Awards

Tonight (10/10) sees the annual screening of the ‘Pride of Britain Awards’ on ITV.

The Pride of Britain Awards are my favourite award ceremony of the year. With so many programmes on TV being about celebrity and so many pointless award ceremonies screened each year it is good to have one night year on national TV which recognises the true champions of our country.

Each year there are more and more award ceremonies on our screens especially for music and film which are so unneeded and devalue other established award ceremonies. These days award ceremonies are just seen as ways to get millions of viewers to tune in to the TV, to promote celebrities and to make money through sponsorship. It’s like these award ceremonies are just set up to give celebrities somewhere to go in the evenings and hang out with other celebrities whilst getting their photo in the tabloids.

I’m all for recognising talent and award shows are great ways of doing that but do the whole point of an award is that it is suppose to mean something and be important. The more awards that there are for each industry the less important each award becomes. This is why I’m glad that we only have one big national awards like this a year.

With many award shows looking very staged and in some ways fixed for certain celebrities to win I think the general public are growing weary of awards shows but I hope that this is one they tune in for. One where celebrities aren’t promised awards for turning up or one where organisations are choosing winners because of their own political agenda and not because they deserve to win.

On the show tonight we are going to see people who are more deserving than any Pop star of Film star will ever be win awards that they richly deserve. Tonight is about recognising the people who don’t get the column inches in the newspapers but who are more newsworthy or have done more newsworthy things than actually get in to today’s newspapers.

Tonight is about doing exactly what the title says honouring the pride of Britain. Those people who have battled through adversity we couldn’t even imagine or those than have done heroic things that have truly saved or changed people’s lives. Those people who have truly made a difference to the world and those people that keep my faith in humanity.

It’s about everyday people like you or me doing extraordinary things and showing you what difference one person like you can make to this world.

To share your thoughts on the awards join in our topic of the week:

Adam Sibley
Founder of the Talented Young People organisation
"Envisage it, Believe it, Achieve it!"

No comments: