Wednesday, 29 October 2008

TV, Internet and the 21st Century

This week I want to talk about an email I got this week from some of the guys working on the E4 series Skins telling me about competitions they are running for young people to get their music featured on the show and to secure speaking roles. This got me thinking for my blog this week.

I think its great how TV companies are integrating their services with an online arm and they are using their online side of the organisation to encourage members of the public to get involved and create media. The internet has made it so quick and easy for young people to create recordings of their music and videos of their acting or producing which is encouraging more young people to try their hand at these things and enter competitions like this. Back many years ago people would have to make a tape of themselves and then send it off to an address to enter competitions like this which would put many people off who had the talent and ability to do win competitions like these.

Many shows have asked for people to upload videos for competitions for acting roles but not many have offered the chance for young musicians to have their music featured on a show. This is ingenious because now young people will get the chance to have their music featured on a show which is popular with young people and a series which will be repeated, available online and possibly on DVD which is a great advert for their music.

The TV companies also get rewards for running competitions like this as they get free promotion and encourage their fanbase and potential audience members to interact with the show and feel more a part of the show. Not only this but music rights for TV programmes can be an expensive business so to get hold of music which isn’t from a major label or music company is a lot better for the producers financially as they have to pay through the nose to use music from established stars on their show.

I think we will see more competitions and opportunities like this in the near future as it is a win / win situation for all involved.

Adam Sibley
Founder of the Talented Young People organisation
"Envisage it, Believe it, Achieve it!"
”Shaking up the Youth of Today”

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4love said...
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