Giving away music for free

This month will see McFly trying to expand their fanbase by giving away their latest album for free through The Mail on Sunday through which they expect their album to reach three million homes in the UK. We have already seen the likes of Prince giving away his album through the Mail as well as Radiohead offering their album in exchange for a donation on the internet but it now looks like pop acts are getting in on the act.

As the way in which we consume music changes the industry needs to change with it so I am always interested to see what new and innovative ways companies and music acts are using to distribute music. However I feel that when a handful of acts start giving their music away for free and doing it in a mainstream way it affects the whole music industry. If one act can afford to give away their music for free then the general public start to think they should be able to get music from other acts for free and not paying for music becomes an acceptable activity.

Another problem which occurs when music is given away for free is that music becomes worthless. Music instead of being a saleable product it just becomes a form of advertising and promotion for a band to sell merchandise and tickets to live events. By making music worthless it becomes harder for the smaller acts to make money. The bigger acts benefit from doing it as they run live events at big indoor venues and make a lot of money from merchandise but small acts who only tour small venues need the income that record sales provide.

There needs to be systems and services put in place which can give people access to music at a reasonable price without having a negative affect on smaller acts. With the credit crunch how it is it is right for the music industry to react in a way that makes music more affordable but it is just a shame that crunch will probably affect how much money is invested in to new acts. I think new unsigned acts have to capitalise on their ability to produce music and promote it on the cheap thanks to new tools on the internet as record companies no longer have big budgets to establish artists with. That’s the one advantage for unsigned acts is that their music is cheaper to produce than a signed artist so they can afford to give away heir music more cheaply.

The internet has revolutionised the way in which we buy, watch and listen to music, TV and films we just need to make sure that the way in which we are consuming media is fair to the artists and the production companies. For some time I feel the industries have been to kind to the artists and not kind enough to the consumer in the way things have been priced and profits made but we need to make sure we don’t go in completely the other direction where it becomes unfair to the people creating media. As for us to have good quality entertainment we have to have people making it who are fairly paid.

What do you think about bands offering their music for free with newspapers or online? Does it make you less likely to pay for other music? And you think it is a positive thing for the music industry? Let us know by joining in our topic of the week by going to:

http://www.talentedyoungpeople.com/forum/viewtopic.php?f=2&t=494

Adam Sibley
Founder of the Talented Young People organisation
www.talentedyoungpeople.com
"Envisage it, Believe it, Achieve it!"

http://www.talentedyoungpeople.blogspot.com

Downloading Music on the Internet

This week British Record Label EMI have announced they are to cut 2,000 jobs worldwide to cut costs in the face of falling CD sales and the problems encountered with the new digital music era. In light of this news I am going to give you my take on the current state of the worldwide music scene and what I think needs to be and can be done to help young people in the music industry.

I think that the music scene was always going to see casualties and a lot of money expended by companies in the transition between CD being the leading format to Digital Downloads taking the helm. This will only be a short term financial problem as when Digital Downloads, MP3’s and MP3 players are as common in the home as CD Players and CD’s have been over the last decade then the Record Labels will have the chance to reap higher profits through smaller distribution and production costs.

The brilliance of the new digital age is that it has levelled the playing field for smaller record labels and up and coming artists that can’t afford to do a full CD release. Now smaller artists can be made available to download and purchase on the same websites that the bigger more recognised artists are on whereas they may never have been able to get themselves on the same high street shop shelves as the big artists.

The main problem with making music available to download on the Internet is that millions of people each day are finding ways to illegally download and trade music for free. This is taking money away from the record labels which causes them to invest less money in promoting their new or fringe artists who need that investment. Record labels will always spend money promoting their big artists and this won’t change regardless of the state of illegal downloads but it will affect the young up and coming artists.

Now I think there needs to be a place online which is regulated by the music bodies where artists and companies can post their music to be available to be downloaded for free. I think if artists released some of their music for free they would encourage more people to pay to download their more popular songs. Also it should be a place for unsigned artists to post their music for free if they wish. By having popular artists giving away the occasional track for free it would encourage more people to the site who would then see a host of free downloads for unsigned artists.

When I go to the websites and MySpace pages of up and coming artists I see a lot of them trying to sell their music on CD or legal download. I don’t blame them for wanting to make some profit after all there investment but I personally would give all my tracks for free download if I was an up and coming artist. If you ask people to pay for your tracks not many people will hear your music but if you make them available for free you will expand your fan base and improve your chances of getting signed and making big money down the road instead of making a few pounds here and there but never making it big.

Going back to Record Labels I think they need to capitalise on this new digital age. The age we live in has made it easier for young talented singer and musicians to record, produce and distribute their work so it is much easier for the record labels to scout new talent but they don’t seem to be investing time to do this.

One question I get asked a lot is how do I get signed by a record Label? To this there is no one answer as it seems that the record bales employ a million and one different ways to notice talent. I think record Labels need to be clearer on their websites and publications on how they discover new talent. I think instead of deliberately not informing people on how to get signed they should set up an address and a policies and procedures guide on how to submit demos to them and encourage people to send them in.

Remember if you are illegally downloading music on the internet you aren’t hurting the established artists the most it’s the up and coming artists you are hurting.

Do you download music on the internet? What are your thoughts on downloads over CD’s? And what are your thoughts on illegal downloading we here at Talented Young People want to know and you can share your opinion by joining in our topic of the week by going to:

http://www.talentedyoungpeople.com/forum/viewtopic.php?t=316

Adam Sibley
Founder of the Talented Young People organisation
www.talentedyoungpeople.com
"Envisage it, Believe it, Achieve it!"

http://www.talentedyoungpeople.blogspot.com